How are political leaflets changing (and do they work)?

We all know about the love Liberal Democrats have of delivering leaflets. So our dream professor of politics would be one who specialises in studying leaflets. Which is why I’m delighted to say that is just who I was speaking to for the latest episode of Never Mind The Bar Charts, Professor Caitlin Milazzo of Nottingham University.

We talked about how political leaflets are changing, the impact they have, how political campaigning isn't getting more negative and the evidence that female candidates are more likely than male candidates to make an important mistake with their election literature. Listen on to find out more, including how to avoid that mistake yourself...

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